We’re excited to share that our CEO, Jon Partridge, was recently interviewed on the Euro Climbing News podcast — a go-to platform for stories, insights and developments from across the European climbing industry. In a wide-ranging conversation, Jon dives into the founding of Clava, the challenges and opportunities facing modern climbing gyms, and where he sees the industry heading next.
A Climbers-First Approach to Technology
As a lifelong climber and former gym operator, Jon has always believed that technology in our industry should feel like an extension of the experience, not a barrier. In the podcast, he talks candidly about the early days of Clava and how the platform has been shaped by feedback from gyms across Europe. From simplifying daily operations to improving customer journeys, Clava was built to help operators spend less time behind a desk and more time on the wall (or supporting their team).
“We didn’t start with a product. We started with the problem: why does running a climbing gym feel harder than it should?” — Jon Partridge
From UK Roots to International Reach
Clava’s journey began in the UK, but the company is growing rapidly, and is now looking to make its mark in North America. In the interview, Jon reflects on what it’s taken to scale thoughtfully, while keeping the integrity of the platform (and its community focus) intact.
He also shares a few stories from recent developments, including Clava’s presence at the CWA Summit and the importance of partnering with like-minded operators who care as deeply about their culture as their tech stack.
Industry Trends and What’s Next
The conversation also touches on the future of the climbing industry more broadly: automation, hybrid spaces, the evolution of memberships, and the need for more connected systems that serve climbers, staff, and business owners alike.
Jon doesn’t shy away from discussing the growing pains the sector is facing, especially as it becomes more professionalised. But his optimism is clear — he sees a future where the best climbing experiences are powered by tools that disappear into the background.
Listen to the Full Interview
You can listen to the full episode on Euro Climbing News here or wherever you get your podcasts.
If you’re a gym operator interested in learning more about how Clava could support your team, book a demo — or come find us at one of our upcoming events across Europe and the US.
