Imagine actually liking your gym software.
Completely intuitive, no PhD required.
Stop juggling disconnected systems.
Clava’s cloud-based, unified platform streamlines all your operations, so you can focus on what matters most: your climbers and your business.
Everything you’d expect, and a whole lot more.
Powerful tools. Simple interface. Everything you need to run your climbing gym - effortlessly.
Designed for…
Multisite
Clava’s cloud-based multisite functionality lets you seamlessly expand and manage multiple locations from a single platform, maintaining operational control, consistent customer experiences, and customised services across all sites.
Reliability
Clava is built to handle high transaction volumes with ease and is proven to deliver reliable, uninterrupted performance, ensuring your operations run smoothly and giving you confidence in a platform your business can depend on every day.
Users
Clava’s intuitive, basket-inspired interface is easy to navigate, reducing training time, errors, and frustration, so your team can focus on delivering exceptional customer service and improving overall performance.
Efficiency
Your team will actually thank you. Maximizing efficiency is key to smooth operations and cost control, and Clava streamlines processes, cuts administrative overhead, and lets your staff focus on engaging with customers and growing revenue.
Elevate Your Team and the Customer Experience.
Empower your staff with a system that frees them from admin, letting them focus on engaging with customers, boosting efficiency, reducing stress, and creating a workplace they genuinely enjoy.
Give your customers a seamless, enjoyable experience from start to finish. With easy bookings, smooth check-ins, and intuitive payment options, every visit is friction-free. By removing the small frustrations that slow things down, you create happier, more loyal customers who keep coming back and sharing their experience with others.
Core Features
As we said, we do everything you’d expect - and more. With new features launching almost every week, this list is probably already out of date. Still, here’s a quick overview of some of our core modules, because we know you’ve got a checklist to tick off. And if there’s something you need that isn’t listed, just reach out.
CRM
Centralized customer profiles linking purchase histories, active memberships, digital waivers, and notes to drive personalized check-ins.
Serving as the centralized operational engine of your facility, Clava’s CRM provides a password-protected, reliable profile for every single customer. It seamlessly unifies purchase history, downloadable receipts, active memberships, digital waivers, and safety/belay competencies into one secure, easily searchable hub. Front-desk staff can pull up a member’s complete historical background instantly during check-in, transforming standard entry scans into a deeply personalized customer service experience. This unified database eliminates isolated data silos, allowing you to manage risk compliance standards safely while maintaining high-touch hospitality.
Waivers & Competency
Speed up entry queues with unlimited, mobile-responsive digital waivers. Completed forms and mandatory safety or belay certifications link instantly to the customer's secure profile.
Streamline your check-in queue by having guests sign digital, legally compliant waivers online before they ever arrive at the facility. The system automatically links completed forms and mandatory safety certifications directly to the customer's profile, completely eliminating paper tracking. Muliparticipant, Waiver Kiosks and Special use waivers are all available and waivers are unlimited!
Scheduling & Booking
Friction-free class, course, and event registration with real-time capacity caps, automated waitlists, and space utilization rules.
Provide your members with a friction-free booking experience for classes, courses, and group booking through an intuitive interface. Real-time capacity limits and automated waitlists handle attendance surges hands-free, preventing overbooking and optimizing customizable space utilization rules.
Membership & Pricing
Design fully flexible membership structures, tier models, and punch passes. Native recurring billing processing secures predictable monthly cash flows while minimizing failed payment disruptions.
Clava is designed around a fully flexible pricing design allowing you to create the best pricing model for your community. Combined with an independent corporate package builder, a fully flexible membership managment system and automated payment processing handling, minimizing failed payments and keeping your revenue growing.
Admin and Customer Self-check in
Slash peak-hour counter lines. Members effortlessly check in using phone-screen barcodes, QR codes, or RFID tags at self-service kiosks, freeing your hospitality staff for high-value sales.
Slash front-desk bottlenecks during peak hours by deploying dedicated self-service check-in kiosks alongside traditional staff screens. Members scan in quickly using phonescreen barcodes or RFID cards, freeing your staff to focus on high-value hospitality and sales rather than scanning tags.
Inventory Management
Take full control of gear rentals, cafe stock, and pro shop retail. Automated sales stock logs trigger low-inventory alerts the moment it is time to reorder.
Take complete control of your pro shop, gear rentals, and cafe stock with real-time tracking and stock logs that automatically updates with every POS sale. Built-in low-stock alerts notify your team exactly when it's time to reorder, ensuring you never miss out on retail revenue or run out of rental shoes.
Customer Sales Portals & Widgets
Embed white-labeled, responsive website widgets embedding 24/7 sales funnels directly for seamless day-pass, class, or membership buying.
Embed white labelled sales funnels directly into your existing website using sleek, responsive booking widgets. Prospects can purchase day passes, book intro classes, or sign up for full memberships entirely on their own, turning your website into a 24/7 sales machine.
Email Marketing
Launch behavior-driven marketing loops straight from your dashboard. Eliminate slow manual CSV lists and third-party software costs by targeting audiences directly with live system data.
Launch highly relevant, automated email campaigns triggered directly by customer actions, such as a missed class or an upcoming membership anniversary. By utilizing real-time data within the platform, you save time and reduce errors from customer data imports and exports.
Reporting & Analytics
Visual data dashboards and scheduled reporting tailored for climbing gyms to monitor revenue, churn, and operational metrics.
Make confident, data-driven business decisions using comprehensive reports that cover the wide bredth of reports needed in a complex climbing business. Visualized metrics give you an instant, clear view of your gym’s financial health and highlight where your attention should be delivered. This combined with scheduled reporting means you will not miss the report when you need it.
Location and Space Management
Maximize square footage by mapping custom zones, rooms, or sectors. Effortlessly schedule concurrent activities across different fitness spaces to prevent scheduling conflicts and boost utilization.
Maximize your facility's square footage by creating distinct zones, spaces, or fitness rooms within the system. You can easily schedule concurrent events or classes across different spaces, preventing scheduling conflicts and ensuring every area generates revenue
Risk-Free Smart Scheduling
List all potential sessions online to maximize customer demand. Clava tracks your live resource thresholds in the background, automatically locking out parallel slots the moment your staffing ceiling is hit.
Capture maximum revenue by opening up all potential session types simultaneously. Our system tracks your live resource thresholds, instantly blocking out parallel bookings the moment your operational ceiling is hit.
Multi-location support
Govern your entire gym network from a single, cloud-based page. Standardize cross-site financial reports and core operational workflows while retaining regional pricing autonomy.
Oversee your entire gym network from a single centralized dashboard while granting local managers control over their specific sites. Standardize your operational workflows and global reporting across all regions while maintaining the flexibility to run site-specific promotions.
Corporate Accounts
Unlock a completely new B2B revenue pipeline. Effortlessly build independent corporate bundles and master accounts for local businesses or schools, complete with centralized single-invoice monthly billing.
We are the only platform offering you a 4th arm of revenue for your business. Attract lucrative B2B revenue by setting up master accounts that allow local businesses, schools, or groups to sponsor memberships, provide their employees with a new attractive employee benefit option and give day passes to their teams. The platform simplifies corporate management by bundling billing into a single invoice while allowing individual employees to manage their own bookings.
Autonomous Access Control
Unlock profitable, unstaffed off-peak hours safely. Clava integrates directly with affordable Civintec smart locks and turnstiles, instantly verifying active account status at the door.
Unlock 24/7 facility access safely by integrating your membership database directly with secure electronic doors or turnstiles. The system instantly verifies active membership status at the door, allowing trusted members to train during off-peak hours without requiring front-desk staffing.
Integrated Point of Sale (POS)
A quick, basket-inspired checkout interface built to eliminate front-desk bottlenecks. Handles retail transactions, equipment rentals, full drawer reconciliations, and instant member gate-access authorization.
Control your retaill capabilites and front desk with full drawer reconcilitaiton, stock control. risk manaagement and waiver entry controls.This seamless, basket-inspired interface minimizes front-desk training time and removes the friction from every customer purchase.
Instructor Portal
A mobile-optimized dashboard empowering coaches and trainers. Staff can autonomously manage training schedules, review internal client notes, log payroll hours, and process entry check-ins.
Empower your climbing coaches and external fitness professionals with a dedicated space to manage their schedules, purchase client entries, and update their information. Reduce your payroll expenses and gain a solution to offer external PT's Coaches and Fitness provders with seamless profitable entry acceses to your facility.
Team & Role Management
Maintain absolute security control over your backend data. Easily set up granular system permission profiles tailored specifically for managers, front-desk staff, and routesetters.
Maintain tight operational control by configuring specific, custom permissions for front-desk staff, routesetters, and managers. Your team gets access to exactly the areas of the platform they need to do their jobs effectively, while protecting sensitive business analytics and reducing staff mistakes.
Alerts, To-dos and Notes
Keep your team flawlessly aligned across shifts. Pin time-sensitive tasks, shift handover notes, and profile warning flags directly to specific customer accounts or specific group events.
Keep your team perfectly aligned across shift handovers and class assignments by pinning important notes directly to specific customer accounts, group bookings and classes. You can assign time-sensitive to-dos and track immediate alerts, ensuring no member concern or maintenance issue ever falls through the cracks.
Third-Party Gym Accounting Integrations
Connect day-to-day gym analytics smoothly to external platforms. Syncs directly with QuickBooks, Xero, Zapier, and Stripe to keep your back-office data accurate and un-siloed.
Bridge your gym operations with industry-standard business applications like Quickboks, Xero and Stripe payments for secure, rapid payment processing. It links your day-to-day management data with the specialized external tools you already trust, preventing the friction of isolated data silos.
Lead capture
Turn your website into a 24/7 sales funnel. Custom white-labeled website widgets seamlessly capture prospect details and map clean data directly into your CRM.
Seamlessly gather new visitor details through customizable website widgets, adaptable customer data collection points, and digital waiver systems. By automating the data collection process right at the first touchpoint, your customers data stay up to date, easy to access and relevant to your marketing needs.
Customer profiles
Password-protected member accounts storing download receipts, signed waivers, active plans, and personal milestone indicators.
We offer every gym customer a passworded centralized and reliable profile; keeping their purchase history, downloadable receipts, digital waivers, memberships and information on file and secure. Front-desk staff can pull up a member’s complete background instantly during check-in, transforming standard service into a deeply personalized experience while Clava maintaind the risk compliance standards you expect.
Segmentation
Instantly filter your audience by age, membership tier, or check-in frequency on a single screen. Ditch generic blasts for precise, localized marketing that genuinely resonates.
Filter your customer base into hyper-specific audiences based on their visit frequencies, age demographics, or membership tiers. This precision allows you to ditch generic marketing bursts in favor of hyper-targeted outreach that resonates deeply with specific groups. All from one screen, one platform, one cost.
Membership conversion tools
Convert casual day-pass visitors into long-term subscribers using integrated apps like Griptonite and our native marketing platform with automated follow-up incentives.
Convert casual day-pass visitors into long-term subscribers using integrated apps such as Griptonite and our in-house marketing platform with automated follow-up incentives and emails. By minimizing the friction points between a guest's first time and their final sign-up, you consistently boost recurring revenue.
Retention analytics
Real-time attendance dashboards tracking member longevity trends to visually pinpoint exactly when and why member activity begins to drop off.
Gain clear visibility into your facility's health with data-driven dashboards and insights that track real-time attendance trends and membership longevity. By highlighting exactly when and why member activity begins to drop off, you can make intelligent adjustments to your programming.
Churn prevention
Spot drop-off trends before they happen. Utilize data-backed activity dashboards, cancellation deterrent rules, and automated incentives to convert first-time day-pass visitors into lifetime subscribers.
Reduce churn with membership cancellation prevention tools, proration protection setup items, and a highly customizable membership & discount builder. By incorporating our Griptonite integration we know and have the data to prove that you can reduce your first time visitor churn!
Referral programs
Turn your active community into organic marketers. Clava automates the tracking, incentive payouts, and credit assignments for members who successfully invite friends to the gym.
Turn your most loyal members into an organic marketing force by rolling out structured, easy-to-track referral rewards. Clava handles the incentivization mechanics automatically, making it simple for members to invite friends and grow your community for you.
Customer journey tracking
Native Google Tags (Gtags) tracking deployment to accurately trace digital customer behavior from webpage visit to final sale.
Connect the dots between your digital marketing spend and actual on-site conversions. Clava features native Google Tags (Gtags) tracking deployment, allowing operators to accurately trace a customer's entire digital footprint from their very first website visit or ad click, through digital waiver completion, and up to the final membership purchase. <br><br>By mapping this end-to-end conversion funnel natively within the platform, you eliminate the guesswork surrounding your marketing ROI. Operators can easily pinpoint exactly where prospects drop off in the digital sales pipeline, optimize online checkout widgets, and confidently allocate advertising budgets to the campaigns that drive the highest recurring revenue.
Marketing flexibility
Design and send targeted email marketing campaigns directly from Clava without exporting data to external lists, saving software costs and administrative hours.
Design and send targeted email marketing campaigns directly from Clava without having to export data to external list. Every minute saved, every frustration with external email removed and no more external spending on email providers! All of this gives you more time to focus on your business.
Multi-location support
Centralized multi-site hub keeping operational standards, global corporate reporting, and customer experiences completely uniform across every location.
Manage multiple climbing walls or gym sites seamlessly from a single page on a cloud-based multisite hub. Keep your operational standards, corporate reporting, and customer experiences simple and consistent across the country while still allowing local, site-specific pricing.
BI
Executive-level data translation layer tying on-the-ground foot traffic and space utilization directly to backend operational financial trends.
Translate raw, complex facility data into clear, high-level strategic growth. Clava’s Business Intelligence (BI) layer provides an executive-level tracking engine that correlates on-the-ground foot traffic, peak space utilization, and class attendance directly with your backend financial trends. Monitor macro operational insights such as customer lifecycle velocity, regional multi-site performance, and membership churn metrics on a unified dashboard. With automated, scheduled reports delivered straight to your management team, you gain the actionable data required to confidently optimize your programming, streamline staff rosters, and scale your business securely.
External climbing focused integrations
Ecosystem pairing with Griptonite for route maps/churn tracking and Civintec smart locks for unstaffed off-peak door access.
Enhance the experience for both your customers and staff with Griptonite. Reduce customer churn, improve member satisfaction, and provide clear, accurate guides and maps throughout your facility. Looking to offer customer-only hours or 24/7 gym access? Clava supports this through seamless integration with Civintec's affordable smart-lock technology. By linking smart locks directly to member profiles, you can deliver secure, automated access while streamlining gym operations.
Price
Scale your fitness business without penalty. Access every feature under a transparent subscription price completely free from hidden check-in tiers, feature gating, or transaction fee surprises.
Access every single feature required to scale your fitness business under one transparent price, free from restrictive feature gating and check in tiers, hidden price hikes and blurry credit card transaction percentages. By consolidating your CRM into one cost-effective subscription, you will significantly reduce your operational costs.
Language localisation
Multilingual system adjustments localized to your geographical market to guarantee a frictionless interface for staff and members.
Deliver a familiar, accessible interface to your members and staff by localizing the platform language options to fit your local market. Breaking down language barriers ensures frictionless onboarding and a highly intuitive customer journey for everyone walking through your doors.
Speedy Migration
Transition away from legacy gym software without the headaches or waitlists. Our development team handles the heavy lifting, migrating your member data and billing safely with zero downtime.
Transition away from restrictive, outdated legacy software smoothly with zero downtime and a highly protective data transfer process. Clava's development team handles the heavy lifting of importing your existing member data, payment histories, and settings safely and with NO Waitlist!
Smart Concession Engine
Automate student and discount tier compliance. Build custom customer types that track eligibility periods and trigger automatic re-verification requests, ensuring customers do not continue to receive discounted rates beyond their elidgability period.
Eliminate manual admin work and stop revenue leakage from unverified discounts. This feature allows operators to create completely custom, rule-based "Customer Types" (such as Students, Corporate Affiliates, Military, or local Concessions) with automated eligibility tracking. Operators can set custom terms or re-certification windows; when a user's status is nearing expiration, the platform automatically handles the outreach, prompting them to re-certify their eligibility. If the customer fails to comply within the designated grace period, Clava ensures that they do not continue to receive a discounted rate, protecting your margins with zero manual tracking and intervention required.
Instant support
Clava's fully integrated and secure AI assistant is trained in all of the features within the platform, allowing all team members to ask questions and get instant results.
Drastically reduce staff onboarding times and eliminate front-desk operational friction with an on-demand, intelligent knowledge engine. Clava’s fully integrated and secure AI assistant "Fin" is extensively trained on the platform's entire operational architecture, serving as an instant, 24/7 technical guide for your team. Front-desk staff, coaches, and managers can securely ask complex feature questions and receive precise, real-time resolutions right within their active workspace. This minimizes administrative errors during peak-hour check-ins, removes the need for external support ticketing (we're still here to support you, but sometimes AI can simply write faster!), and empowers new or seasonal staff to troubleshoot confidently without pulling senior management away from high-value tasks.
"The Clava team created a customised system that seamlessly integrates with our website, fulfilling our specific needs. The software and hardware were implemented by an excellent development team, allowing us to confidently meet all our insurance and safety requirements through automated processes. Clava helped us pioneer a new model for climbing gym operations in the UK."
Owner Operator
LUMA
“The switch to Clava was seamless, with plenty of support on hand to ensure a smooth transition. Clava has been purpose-built for climbing centres, and it really shows - the platform fits our needs perfectly. With Clava in place, we feel confident and fully supported in our plans for future growth.”
Managing Director
The Ridge
"Clava's team transformed our business by making a complex CRM migration manageable. Their exceptional support and proactive problem-solving turned challenges into smooth transitions, and they continue to develop valuable features that enhance efficiency and safety. Clava has empowered us to streamline operations, expand our offerings, and eliminate booking system frustrations."
Head of Operations
The Font
